Very recent success story! Vancouver based company. They launched a Kickstarted campaign for personalized 3d printed insoles. Campaign launched January 5th and met their funding goal ($50K) in three days… Since then they doubled that and as of today already passed $100K. Currently Finalist at TechCrunch Hardware Battlefield – see their 6 minutes pitch here: http://techcrunch.com/video/better-living-through-custom-insoles-with-wiivv-2/519394058/ Bottom line – Great example of the power of platforms. An individual with passion for running leverage the power of the crowd to find other likeminded individuals and with an incredible turnaround can raise capital to bring a new product to the world.