Google doubles down on Cardboard deployments and places organizational focus on future VR strategy. What's next for Cardboard?
Why Is Google Increasing Its Focus on Virtual Reality?
Google’s virtual reality device “Cardboard” on the other hand is targeted towards smartphone users and available at a much lower price range of $4 to $30. While this does not appear to be a real competition to Facebook’s Oculus, with virtual reality style ads hitting the market, Google’s focus in this space appears to be to catch up with competition, enhance its video platform You Tube and grab market share in the virtual reality advertising space.