Cognitive computing involves simulating human thought processes in a computerized model. This "artificial intelligence" (AI) expands the capability of computers by enabling them to self-learn and continuously improve with minimal human intervention. "Narrow" AI is the most common use-case at the moment, where cognitive computing is uses in singular tasks like predictive models, health diagnoses, and image recognition. Eventually, "General" AI may be commonplace where computers can match or exceed human thinking in a broad range of tasks. Irrespective of how far it gets, Cognitive Computing presents an opportunity for companies to fundamentally rethink how they do business.