"Instead of brainstorming 437 ideas no one will revisit, develop ONE idea that everyone in the room will hang their careers on."—Larry Keeley on inverting the brainstorm process with key frameworks
The Demons Of Traditional Brainstorming Are Slain With Brainwriting
We have yet another research study that proves that traditional brainstorming doesn't work. But unlike other studies where that's the only conclusion, a new study out of the University of Texas at Arlington tested a different form of ideation called "brainwriting" and found that it results in more and better ideas.