Jaguar brings its level of excellence to Wimbledon. Spectators can now feel the game through Wearables. A completely new experience. Jaguar has entered Wimbledon with a social media campaign using wearable technology and court sensors to measure the mood and emotion of the crowd.
Jaguar using wearable tech and ground sensors to measure crowd feeling at Wimbledon
Jaguar has marked its first year as the official car sponsor of Wimbledon with a social media campaign that uses wearable technology and court sensors to measure the mood and emotion of the crowd. Throughout the tournament Jaguar is selecting spectators to wear biometric wristbands that will capture heart rate, movement and location around the grounds.