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Aug 21, 2015

In a world of ever-shrinking attention spans, where consumers skip right past online ads, advertisers are turning to neuroscience to better understand how to steer buyers toward their products. Companies like Facebook and Twitter are turning to measuring brain and body activity to test the feedback on products that cannot be put into words. Other companies such as Campbell Soup and Yahoo are also studying customers via biometric tests that monitor heart rates and skin conductivity.