Exponential organizations may need guardrails, or consider replacing "break things" with "stable infrastructure" as a guiding principle. This case study on Quirky demonstrates the limits of exponential business models and the implications of a highly risk tolerant organization.
Exclusive: the secret struggles of Quirky, a seemingly successful startup
Quirky's tagline is "making invention accessible." It lets anyone submit an idea, vote on which products should be built, and contribute suggestions for how to tweak the final product. It then handles a lot of the design, manufacturing, and retail distribution, as well as some online sales.