Post by Kate Estep of DeloittePixel™
Singularity University’s Global Summit brings together a world-class collection of thinkers, leaders and doers to help redefine the future of business, technology, and humanity as a whole. The Summit explores how people are creating and using breakthrough technologies to tackle the world’s greatest challenges. In support of these themes, Deloitte Pixel™ ran a live crowdsourcing demonstration soliciting, exploring, and prototyping ideas to improve governance and citizen engagement through mobile technology.
The challenge strived to answer the following question – Wouldn’t it be better if there was more participation and transparency in creation of government policy and legislation? We want to empower citizens to become a part of the policy and lawmaking process. The challenge targeted mobile technology as the suggested means through which to accomplish this goal. The crowdsourcing challenge was designed in two phases, idea generation and design prototyping, and worked across two different crowdsourcing platforms.
The demonstration began with idea generation on the betterific platform. Over the course of 4 days, ideators, creatives, and people around the world solicited over 113 unique ideas, ranging from gamified 311-style applications to wiki-style applications to help citizens track changes to government legislation and policies. Of these ideas, the top 3 were selected and translated into a set of mobile application features and high-level requirements. The team then launched a challenge on Topcoder, a crowdsourcing community and platform that boasts over 1M designers, developers, and data scientists, to bring these 3 ideas to life. Over the course of the next 48 hours, designers from around the world submitted designs for one of the ideas, bringing their own perspectives, creative ideas, and skills to design fresh and intuitive user experiences. At the close of the challenge, the team received 23 submissions from designers in 10 different countries. The winner of the challenge was a designer out of Venezuela, Alex Chekspir, who designed an application called ‘City Report’ an augmented reality, gamified platform that enables citizens to identify and report local issues in exchange for local rewards.
This live crowdsourcing demonstration highlights the power of crowdsourcing and offers a window into how the talent paradigm is shifting. Today, the majority of the talent, time, and expertise exists outside of an organization’s four walls. In its simplest form, crowdsourcing provides a new way to tap into this talent on-demand. For companies, this provides the opportunity to scale resources up and down based on demand, access hard-to-hire skills and expertise, and think differently about how they approach some of their toughest challenges. For the crowd, this opens doors to a range of new experiences and opportunities to provide their skills and ideas to solve large problems for corporations across the globe and get paid for their work, regardless of background and location.